Harlem Shake


Harlem shake was one of the trends that blew the world away for a while in 2013. The rise of its popularity boomed like a rocket and even surpassed PSY’s Gangnam Style MV that dominated the biggest hit on YouTube for a long period of time. Why would Harlem Shake become a trend?

The growth of number of Harlem Shake in both video upload and viewing climbed like a rocket. 
Harlem Shake was so popular that even the news broadcast station reported the phenomenon. 

Socialization, rapporting and recognition 


Socialization is the process by which people to acquire knowledge, skills, norm of a culture or other aspects from others in every day of people’s lives. (What is the socialization process?, 2001) Human is social animal (Baumeister R. F, 2005); we all are living in a society where the sense of belonging is one of our basic needs in a certain degree, according to Maslow's hierarchy theory. So how can people be quickly integrated to a society circle? Rapporting - mirroring people's gestures, body posture or even breathing rhythm, is one of the method, and is a powerful tool to gain people's trust and building a close relationship (Wikipedia, n.d.). In the online social media world, having lots of "like" is a way to demonstrate one's online recognition. Rapport therefore would be a quick path to gain popularity, especially when there is somebody recognized by what he did online, people would imitate that person and hopefully he would be recognized too.

Rapport is a powerful tool for relationship building. (unknown author, n.d.)

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