Concepts investigation is to find concepts that can replace micro-trends analysed, at the meantime these concepts can also fit in their roots - midi trend, maxi trend and mega trend of the same trends pyramid, especially for maxi trend since it has it the key leads to the formation of the concept. Three concepts were found that can seamlessly fit in the trend pyramids.
Concept 1:
smart phone, a current concept adopted from the past micro-trend
Game Boy
Concept 2:
costumer involvement, a current and quite new concept adopted from the present micro trend
behind the scenes marketing
Concept 3: tastings going, a past concept and still has popularity that adopted from the present micro trend
art shows going
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