Trend Analysis

A trend can be broken down into different scales. Below is a chart that shows their life span and the level of its influence and diffusion.

These trends need to satisfy a few features:

1.       At least 10 to 30 years

2.       Need to have the possibility to go global

3.       Influence on several generations

Two trends from the past, two from the present and one in the future (prediction) are analysed with the above Trends Pyramid and features (Stappers et al, 2003). 

Past trends: Game Boy and Harlem Shake
Present trends: art shows going and behind the scenes marketing
Future trend: virtual home

Concepts Investigation

Concepts investigation is to find concepts that can replace micro-trends analysed, at the meantime these concepts can also fit in their roots - midi trend, maxi trend and mega trend of the same trends pyramid, especially for maxi trend since it has it the key leads to the formation of the concept. Three concepts were found that can seamlessly fit in the trend pyramids.

Concept 1: smart phone, a current concept adopted from the past micro-trend Game Boy
Concept 2: costumer involvement, a current and quite new concept adopted from the present micro trend behind the scenes marketing
Concept 3: tastings going, a past concept and still has popularity that adopted from the present micro trend art shows going